(Originally created for Carta rebrand on November 2nd, 2017)

Script by Jesse Klein, animation by Sam Osh. See more of his work here.

The company was rebranding from eShares to Carta. They changed its name, website layout, website domain, logo, and mission statement all at once. This video was an introduction to the new site when customers were redirected to the new domain.

I also contributed to copy on all the website’s pages.