Why is it so hard for e-commerce companies to get credit?

Originally published for Affirm on April 30th, 2019.

Just like most businesses, e-commerce firms need capital to get off the ground. But did you know they have a harder time getting loans through banks than through fintech companies?

Many e-commerce entrepreneurs often have to get personal loans and take on personal liability to finance their companies, as even online retailers with sizable revenue are routinely declined by banks.  There are a variety of reasons banks may be uneasy about lending to e-commerce companies, but here are four common ones:

Read the rest on Affirm.com

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